Posted on November 8th, 2011 by Jason Kleinberg
VAN GOGH VODKA ANNOUNCES PARTNERSHIP WITH CELEBRITY CHEF NADIA G
Star of Bitchin’ Kitchen Named Brand Ambassador
New York, NY (November 8, 2011) – Van Gogh Vodka is pleased to announce their partnership with Nadia G , the creator and host of the Cooking Channel’s show Nadia G’s Bitchin’ Kitchen. Young, fierce and fearless, Nadia G’s original approach to cooking has captivated audiences nationwide and inspired modern women coast-to-coast to follow her lead – and her recipes!
A self-taught chef, cookbook author and self-made success story, Nadia G’s mix of sharp wit and culinary chops has taken her from an internet sensation to a popular primetime show star and cookbook author. Nadia has a meal for every occasion in a young woman’s life from the Break-up Dinner to the Makeover Meal and Back-Of-The-Fridge-Bachelorette Fest. Always thinking outside the box, she mirrors Van Gogh Vodka’s tradition of innovation stemming from their trailblazing work with flavors and colors in vodkas. A fresh and irreverent face in the cooking world, Nadia’s approach to entertaining is easy, relaxed, accessible and delicious.
In partnership with Van Gogh, Nadia G will create signature cocktails, make appearances at high profile events and provide her expertise on food, flavors and the world of the young, dynamic women who comprise the brand’s key consumer constituency. “With a Bitchin’ flavor for every occasion, Van Gogh is bringing color and a fresh attitude to the stuffy world of premium vodkas. Together we’re gonna rock your next party with sass and style ” said Nadia G of her new collaboration with Van Gogh Vodka.
From their colorful array of flavored vodkas to naming their premium triple-wheat unflavored vodka BLUE, Van Gogh Vodka is a colorful presence among vodkas – a distinction paralleled by Nadia G ’s incomparably colorful character. Her smarts, culinary skills and her retro style make her the ideal spokesperson for the Van Gogh brand – she could actually have posed for the brand’s iconic posters.
A pioneer in the world of flavored vodkas, Van Gogh Vodka’s innovation extends beyond their products to their bold marketing and advertising, including their award-winning “You, Unbottled” campaign. “Partnering with Nadia G is a no-brainer for Van Gogh,” said Norman Bonchick, Chairman and CEO of Van Gogh Imports. “Her great sense of style, down-to-earth advice on cooking and entertaining, and her ability to have fun with the best of them make her the epitome of what our brand represents.”